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We are a winemaker-driven, family business and we believe the concept of “value” is as important when enjoying an everyday wine as it is when tasting something rare and very expensive. We take our winecraft very seriously, but we don’t take ourselves too seriously. We believe in having fun, but we also believe in standing up for the underdog and doing the right thing. We believe the best wine always portrays the hallmarks of authenticity and honesty. We believe wine should add joy to life.
At Bruce Jack Wines we stand for something. We believe all companies should. We believe consumers must demand to know what companies stand for. We believe that consumers have the power to change the behaviour of companies by only supporting those that stand for good.
At Bruce Jack Wines we believe in ocean revitalisation, environmental rejuvenation and social upliftment through education.
We are involved in supporting all of these principles on a global scale with many different partners.
Bruce Jack Wines is a different sort of global wine business. While we are South Africa-focused, we make wine on five different continents (Africa, Australia, Europe, North and South America).