Bruce Jack Spain Reserve2022-01-04T13:23:07+00:00


I grew up on the southern tip of Africa, but immersed in the language, food and music of Spain. It seemed perfectly natural when, in 2005, I was given the opportunity to make wine in Spain for the first time. With many happy vintages under the belt, Spain feels even more like a second home. The traditions of this magnificent region are the foundation of this wine, overlayed with subtle tannin, delicious grapes and a very particular house style. Crafted for long lunches and collaborating across continents.

Our production partners own  250 hectares in D.O. Ca. Rioja, controlling 700 hectares more, including some of the oldest Graciano vines in the world. Brothers, Victor and David and the their team at Manzanos are fortunately placed to put both the sub-region and their winery firmly on the map of the most important producers in Rioja.

Each of these areas and valleys has unique features – they depend on the relation between their individual soil, climate and vineyard. Helped by carefully crafted winemaking techniques the singularity of each of wine is brought to life.

We aspire to be one of the Top 10 wine brands in the world.

We do this by collaboratively sourcing wines from different global regions. Our production partners are all primary producers in their key areas and we have worked with them for over a decade.

Our message is authentic and simple. We champion care of the earth, care for those who work with us, and care of those in underprivileged circumstances.


The Bruce Jack wines reflect the culmination of the lessons I am still learning over a 25-year adventure in the wine industry. Along the way, I discovered that ultimately, when all is said and done, a consumer’s satisfaction with a wine is governed by a single thing: value.


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