Ghost In The Machine
Glencairn
Secret Safari
Off The Charts
The Drift Estate
Bruce Jack bags another Masters Medal. This time with the “Ghost in the Machine” Shiraz
Our Ghost in the Machines Shiraz was recently recognised as one of the top Syrah in the world at the Global Syrah Masters. In winning a Gold medal, it was ranked as one of the best in the competition by a panel of expert judges, including Masters of Wine and Master Sommeliers.
The Global Syrah Masters took place in London on the 6th of June, as one of the 28 Global Wine Masters competitions taking place in 2024, organised by industry leading publication the drinks business. Among thousands of entries in 2024, only 23% won a Gold or Master medal, the top two awards. According to the rigorous judging criteria, a Gold medallist must be ‘a brilliant wine that is a benchmark for its type’.
At this competition, judges sought out the very best the grape offers on the market, open to any wine and any style, with a minimum of 50% Syrah in the blend. They tasted entries spanning 11 continents, with 47 wines winning Gold or Master medals.
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About Bruce Jack Wines and his Ghost in the Machine range
Bruce may be one of the world’s most experienced winemakers, having made wine on four continents for over 30 years, but this hasn’t dulled his determination always to push boundaries and continually experiment. The one certainty is that there is always something new, always a fresh take on the world of wine. That and the fact that with the “Ghost in the Machine” range he has done something extraordinary – crafted “hipster-style” alternative wines using early-picked, whole bunch red ferments and “natural” skin contact whites from specific vineyards that can be scaled. The project has been 15 years in the planning. The chosen vineyards first had to be found, managed and tweaked to produce the fruit required for the style of wine he envisaged. Then years of experimentation followed in the cellar, before the range was quietly launched in 2001. Immediately the 2019 Ghost Shiraz received a Masters Medal. The following year the 2020 vintage was chosen as South Africa’s best Shiraz at the Trophy Wine Show – South Africa’s toughest competition. The 2022 Ghost Shiraz is the 3rd wine entered into these competitions. So far it appears the wait has been worth it.
To reflect the individual wine craft in each bottle, Bruce designed a world first label with designer Rohan Etsebeth of Archival Studio – so creating a unique way of packaging. This ensures that each bottle carries a unique label – always different from the bottle next to it. This is achieved by using three labels on each bottle and passing the bottle through the labelling machine more than once. It’s a world-first production-led packaging innovation in the wine industry and possible a world first in any consumer product category. Can you think of any other consumer product made on a commercial scale where every single unit has a unique label? It proves that more production managers should have a say in marketing decisions.
As Bruce says: “The Ghost in the Machine range of wines exists to allow winemaking imagination and passion free reign… these wines are disinterested in market trends or the whims of wine writers and commentators – we craft these wines to dance that beautiful dance whose beat is the seasons and whose music is luck.”
For Bruce Jack’s Ghost in the Machine wines, he has partnered with Majestic, as the exclusive agent to the UK on-trade.
About the Global Wine Masters
The Global Wine Masters have rewarded excellence in winemaking since 2013, helping quality brands to stand out and consumers to drink with confidence. Through its unique structure – defining categories by grape variety or style rather than region – the competition series lets the finest wines in the world compete against each other. Every competition is judged by the very best palates in the world: Masters of Wine, Master Sommeliers and senior buyers.
The Global Wine Masters award wines Bronze, Silver and Gold medals, and Master medals for the very best entries.
The results of each competition are published in The Drinks Business magazine and website (circulation of 13,000 print copies and 1.9 million webpage visits per month).