At the 3rd Edition of London Wine Competition which took place in London on July 07, 2020, Bruce Jack Wines received 3 Silver medals, which is the ultimate seal of approval in the global wine industry. In order to receive this distinction, Bruce Jack Wines needed to score highly in three different categories: Quality, Value and Packaging.
The goal of the London Wine Competition is to award and celebrate the wines that wine drinkers actually want to buy, whether at a retail wine store or ordering from the wine list at a London restaurant. Not only does the London Wine Competition celebrate quality, where winemaking ability and technical expertise receive peer, buyer and sommelier accreditation, the judges also award points and medals for both value and packaging.
According to CEO Sid Patel of event organizer Beverage Trade Network, “Consumers want to enjoy an ‘experience’ from a bottle of wine, it is much more than an alcoholic commodity. That’s why the Masters of Wine, Master Sommeliers and experienced traders judging at the 2020 London Wine Competition look at wines the way wine drinkers do. Yes, they analyse quality professionally; they are then asked to judge and award marks based on value for money and appearance.”
The judging panel consisted of Masters of Wine, many senior Sommeliers from some of London’s most accredited restaurants, buyers and traders with extensive commercial buying responsibility. Entrants to the London Wine Competition could be assured that their wines were being judged for the whole proposition of the bottle, not purely for the liquid inside.
According to many of the judges from both restaurants and retail, they want to present wines to their customers that further re-assure them in the way that the
bottles look and are packaged. In turn, their customers want wines to look good. No longer will the ‘cellar’ label suffice as a mark of the winemaker’s personal
Wines were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Wines that scored 90+ points
were awarded Gold medals, those that scored 76 to 89 points are awarded Silver medals, whilst Bronze medals.
About the London Wine Competition
The London Wine Competition is one of the leading wine competitions of its kind
that rates wines by quality, value and packaging. The organizers of the event are
Beverage Trade Network, which organizes wine industry events around the
world. For more information, please see: www.londonwinecompetition.com