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THE WORLD’S MOST ADMIRED WINE BRANDS ANNOUNCES ITS DEFINITIVE LIST FOR THE TENTH YEAR RUNNING
Drinks International has published its annual survey of The World’s Most Admired Wine Brands, conducted in association with market research specialists at Wine Intelligence. The brands were chosen by the Drinks International’s academy of global drinks buyers and wine experts, including professionals from 48 different countries.
Catena Zapata in Argentina has stormed to the top of the rankings after impressing a large number of our academy members. The family-owned winery is located in Mendoza and is famed for producing some of the world’s finest Malbec.
Penfolds, which is Treasury Wine Estates’ flagship Australian wine brand, finished second. It was the winner in 2019. Torres from Spain finished third and another Treasury brand, 19 Crimes, was a new entry in fourth place.
Previous winner Concha y Toro from Chile was fifth and Italy’s Antinori was sixth. Europe was represented 22 times in the list, which is more than any other continent.
The World’s Most Admired Wine Brands provides a definitive list of the world’s best wine brands, voted for by the Drinks International Academy, which includes more than 200 global industry experts.
The publication is now celebrating its 10th anniversary, and has become the most eagerly anticipated release of the year for many wine producers.
The DI team has been bolstered by the expertise of specialist wine market research and consultancy firm, Wine Intelligence, which helped shape the 2020 survey.
Brian Howard, Lulie Halstead and Richard Halstead founded wine Intelligence in 2001, and it carries out market research using its two platforms Vinitrac and The Wine Profiler. It also consults on brand positioning, business/export strategy, and opportunity analysis on routes to market and mergers and acquisitions.
Drinks International editor Martin Green said: “The Most Admired Wine Brands 2020 shines a light on the most iconic, exciting and innovative producers on every continent. There are thousands of wineries vying for attention on a global basis, but just 50 elite brands have made the cut. To win a place on this prestigious list is a tremendous achievement, as there are a number of fantastic producers that missed out. Congratulations to all of the brands featured this year. They have earned the respect of hundreds of wine professionals and experts spread across the globe, and they have now gained the ultimate stamp of quality.”
Wine Intelligence’s chief operating officer, Richard Halstead said: “Wine Intelligence was delighted to support the Drinks International Most Admired Wine Brands publication this year. We believe that our experience in running robust, confidential surveys and voting systems among the world’s leading figures in the wine industry aligns well with the process that has been established.”
Drinks International publisher Justin Smith said: “We are delighted to take this opportunity to celebrate the achievements of the most admired wine brands on the planet. Congratulations to the highest ranked wineries in Europe, North America, South America, Australasia and Africa & the Middle East, and to all of the brands featured in our definitive list. We look forward to continuing to celebrate the successes of iconic wine producers long into the future.”
Read the full report here
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